Ten posts. A careful refresh. An honest follow-up.
Before your next new post, revisit ten old ones.
Your archive holds work you’ve already invested in. Pick ten useful WordPress posts, improve their search titles and internal links, and record what happens next.
Start with the free kit
A selection checklist, change log, and follow-up worksheet. Use it yourself or with a client. No email required to download it.
The kit is a plain-text Markdown document you can copy into your own notes or project tool.
Help shape the first pilot
We’re gathering interest for a small first group, aiming for five WordPress sites. Tell us about your archive if you’d like to explore a guided refresh session.
We’ll agree scope and timing before any session. Participation does not require a review or a public testimonial.
A small, repeatable project
- 01
Choose ten worthwhile posts
Pick accurate, useful articles that still matter to your audience. Start with pages that already earn impressions or answer questions your customers still ask.
- 02
Record a baseline
Save a consistent 28-day Search Console view for those pages: clicks, impressions, CTR, and average position. Note the dates and any seasonal context.
- 03
Make a considered refresh
Review the title and description against what the post actually says. Add a relevant internal link where the existing wording makes sense. Record each change and its date.
- 04
Check back and share what happened
Compare an equivalent period after search engines have had time to revisit the pages. Record improvements, declines, and no-change results. Traffic changes alone do not prove the refresh caused them.
Interested in a guided session?
Tell us where your site is and what you want to improve. We’ll keep your details in our private project inbox.
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